Skateboarding is not an afterthought. For the last few years boarding has lost its skates in the public eye. Skateboarding is not a dead art; in fact it's more popular than ever. Skaters have new things to do as well. Since surfers that needed something to do when the waves weren't breaking or the weather was bad turned to "concrete surfing", the basics of balance, skill and committing to a risk in a moment have been and hopefully will be the ethos that boarding enthusiasts will continue to live by.
Today, as many skaters surf, so many snowboard and wake board as well. Its natural progression and the future will bring out crazier and more extremes of board sports for the new breed of athletes who are looking for more than a stick and ball experience. When I was growing up, if you didn't want to be on the team, whether it was softball, soccer or whatever sport kids and young adults were taking part in at the time, you turned to an individualistic sport. As options were limited, tennis, track and skiing made up the short list. In a nation that has bread teamwork and forced social skill sets, the paradigm has changed and changed in a way that has created different values, goals and interactions for our kids while they grow up.
Skateboarding and alternative sports may in fact be a metaphor for the new generation of a progressive society. Participation in individual sports is not for everyone; as there is no set practice to be late for, you really need to get out there and practice and be involved. From there, advancing your skills is mainly up to you and for that reason, the learning curve is what you make of it. Skateboarders and other one-participant sports love that aspect of these activities which leaves them in charge of their own future. Studies have shown that kids growing up without team related activities, who take part in sports like skateboarding, surfing and motocross were more likely to lead and less likely to succumb to peer pressures.
Like all sports, gear is essential and to think that a skateboard is a piece of wood with some wheels on it is just going to piss off skateboarders. If you're a skateboarder, you know what I mean. As with all industries, skateboard manufacturers spend lots of time and money researching and developing new ways to make boards, trucks and wheels more durable, lighter and less expensive, in an attempt to increase their performance and help riders further the sport. Skateboard shops are not such fringe retailers anymore.
Today the sale of boards and accessories still makes up a good portion of their revenues; however, many are expanding their product lines to include other extreme sports that are loosely linked to the skate scene. It's not uncommon to see snowboards, bmx bikes and wakeboard equipment next to decks and trucks when you walk into your local shop anymore. Merchants see the trends and are preparing themselves for the next new rage. Remember, you used to buy your skateboards in a surf shop.
Skateboarding is not going anywhere; however skateboarding is a sensation activity and skaters will look outside skating for a new rush. Consequently, skaters who haven't picked it up as quickly or get sick of skating will try the next like sport quickly, and repeat until they find one that works for their lifestyle and natural ability. Shop owners need to be ready for everything. Their shops operate mainly on a walk-in basis; however, many operate websites to serve customers worldwide.
A merchant account is a necessary evil, or is it. The terms that banks offer merchants is often an unreasonable proposition that they deal with but don't have to. Merchant service providers can help small shop owners like skate shops and the like to better their situation. Getting good discount rates on credit card processing is available if you look for it. A good place to start is online. Look up a merchant service provider if you're interested.
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